ABOUT S.T.A.N.D. AND TCOYD:
WHAT'S S.T.A.N.D.? WHO’S TCOYD?

Start Taking Action Now for Diabetes (S.T.A.N.D.) is a unique, social marketing program focusing on the importance of diabetes awareness and blood sugar control to help dispel the myths and misperceptions about diabetes and diabetes treatment options. Taking Control of Your Diabetes (TCOYD), a leading not-for-profit diabetes education organization, launched this initiative to create a movement that can help change the course of one of the country’s most urgent health issues.

THE JOURNEY BEGINS

S.T.A.N.D. began with a two-day social marketing summit, which brought together a cross-disciplinary group of influential and creative thinkers, including diabetes medical leaders, public health advocates, and marketing leaders from the television, music, digital technology, fashion, and nutrition industries. The summit identified new ways to encourage health-seeking attitudes among people living with diabetes that will help guide S.T.A.N.D.'s movement into the future.

THE MOVEMENT

Whether you are an influencer in the world of entertainment, medicine, public health, or marketing, or someone living with or affected by diabetes in some way, we want you to look for opportunities in your daily activities to spread the message and become part of this movement. We challenge you to think differently about diabetes and imagine new ways to raise awareness about the disease and the importance of better blood sugar control NOW.